Dutch East
Interiors
About Warren Red
Branding

A New York-based design firm specializing in interiors and branding for the hospitality industry

THE LIBRARY OF DISTILLED SPIRITS IS MORE THAN JUST A SHINY NEW COCKTAIL BAR in New York’s Greenwich Village. True to its name, it’s also a resource for spirits and cocktail history... with the mission to “pull the veil back on the massive and confusing world of distilled spirits.”

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NICKEL & DINER IS NOT ONLY A CONTEMPORARY TAKE on a classic 1920s diner... but it's also a culinary destination, serving elevated fresh and local cuisine.

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THE FINISHED PRODUCT IS A POLISHED, MODERN SPACE THAT TAKES AFTER A PRE-1950s-ERA DINER (read: not kitschy), with counter seating and traditional booths in the main space, a separate room with a banquette and tables and chairs in another, and a standalone coffee bar.

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THE CLUBBY GREENWICH VILLAGE TOWNHOUSE... IS NOW LIGHT AND AIRY, ILLUMINATING THE MODERN NARRATIVE LOCAL FIRM DUTCH EAST DESIGN WOVE for the Casa Apicii Group's namesake location, Casa Apicii.

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BUILDING THE JOURNEYMAN'S NAME AND CONCEPT FROM SCRATCH, Cartwright wanted to capture the idea of "a new resident welcomed by the community..."

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6 HOTELS AROUND THE WORLD ARE DESTINATIONS ON THEIR OWN - "Standout: A plant-filled niche in the lobby reminds us that Levi Schofield, architect of the 1901 building that now houses this hotel, was also a nature enthusiast."

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DUTCH EAST DESIGN HAS TRANSFORMED THE HISTORIC SPACE INTO UPSCALE CHINESE RESTAURANT JUE LAN CLUB, embracing " an overall narrative based on a synthesis of the deep and penetrating stills from Wong Kar-Wai's cinematography and the restrained yet edgy articulation of John Varvatos' tailoring" (...)

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CLEVELAND — PROPELLED BY RECENT EVENTS, THE CITY OF CLEVELAND IS TAKING CENTER STAGE... In a serious state of disrepair, the Kimpton brand enlisted New York-based design firm Warren Red to peel back the layers of time and reveal an iconic city landmark worthy of note.

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SOMETIMES A BAR JUST GETS IT RIGHT ON ALL LEVELS, one of those bars is Pouring Ribbons.

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THE HISTORY OF COCKTAIL MENU DESIGN Pouring Ribbons in New York City worked with design firm Warren Red to produce a gameboard-like matrix allowing drinkers to position themselves on the axes between “comforting” and “adventurous,” between “refreshing” and “spirituous.”

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THE MIDWEST may be known more for farmlands than hospitality development, but the narrative, especially in Cleveland and Columbus, is quickly changing.

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DESIGNED BY NEW YORK-BASED INTERIOR DESIGN FIRM WARREN RED, the 158-room hotel marries industrial surfaces with dramatic elements.

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“IT’S LIKE DRIVING A MASERATI,” said one partner, Tobey Maloney. He and others drew on their experience helping to design and open successful cocktail bars in Chicago, Nashville, New York and elsewhere. Then they worked with the design firm Warren Red, with solid (and liquid) results.

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KIMPTON HOTELS & RESTAURANTS plans to debut The Schofield Hotel in downtown Cleveland next month, following a $50 million renovation of a Victorian-era building. Kimpton has partnered with local developer CRM Cos. Inc., architecture firm STUDIO CRM and interior/brand design firm Warren Red to transform the historic building, whose opening will mark the San Francisco-based hotelier’s first property in Ohio.

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A RENDEZVOUS AT YVES DURIF'S RE-ENERGIZED SALON. The stylist’s revamped salon is equally dynamic. Designed by Warren Red, it features an airy, seven-station cutting room, ...sparkling chandeliers; sleek, gray hardwood floors; and high-tech “massage” shampoo chairs — which fully recline and are so relaxing “it’s like sitting in business class on Air France,” says Durif.

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CELEBRITY HAIR STYLIST YVES DURIF EXPANDS AT THE CARLYLE. Travel aficionados may typically flock to The Carlyle Hotel on New York’s Upper East Side for its handsome décor and impeccable service (elevator operators included). But this month, the big news is the renovated the third floor, where celebrity hair stylist Yves Durif has expanded his namesake salon.

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MEET THE MINDS BEHIND RESTAURANT DESIGN. At New York-based firm Warren Red, creative duo Dieter Cartwright and Jonathan McElroy merge their interior and graphic design expertise to leave their stylish, unexpected imprint on projects like a new Kimpton hotel in Milwaukee, edgy Filipino eatery Jeepney in New York, and sexy Los Angeles restaurant Chi Lin.

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ONE FOR THE ROAD. ...It’s a far cry from the civilized ambiance of their East Village neo-speakeasy; its sunken lounge and open-plan concept suggesting that I could be in a Parisian club.

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WARREN RED ISN'T THE NAME OF A FLASHY MIXOLOGIST or even a brand ambassador. Warren Red is an architecture, interior design and branding company based in New York City.

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FOUR SALONS WHO HAVE MASTERED THE ART OF DETAIL AND DESIGN. “The Cutting Room, designed by Warren Red, speaks to my modern and playful aesthetic sensibilities and provides a high energy, client-focused atmosphere. The lighting and mirrors cast a particularly complimentary light on clients, and the workstations are devoid of clutter.”

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BATH OF THE MONTH. Striated marble marches across the floor, over the tub, and up the wall, giving a master bath a graphic punch.

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THE RUM HOUSE, known as a piano bar and late-night haunt for theatre workers, had seen a lot of wear and tear over its 25 years. This Times Square dive bar even had a help-yourself beer cooler. When its operation changed hands last year, the space underwent a thoughtful renovation to breath new life into this aging gem. As part of bringing back the Rum House’s vitality, Warren Red were engaged for re-branding.

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MILWAUKEE'S FIRST KIMPTON HOTEL is anticipating to open its rooms to guests in late June, just in time for Summerfest on Milwaukee's lakefront.

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